Cabela™ Belle of the Gels 2.0 – Medium Hold Curl Gel

Cabela™ Belle of the Gels 2.0 is a medium-hold gel designed to create a structured cast that locks in hydration and reduces frizz for longer-lasting curl definition.

Proudly made in New Zealand and formulated in the Waikato district, this updated 2.0 version builds on the original formula with improved hold and enhanced performance.

A blend of film-forming polymers provides flexible structure and humidity resistance, while botanical extracts support hydration and fibre integrity without stiffness.

True to the Cabela philosophy, this formula includes a uniquely Aotearoa botanical blend, sustainably sourced through a Tangata Whenua–owned enterprise, featuring:
• Mamaku (Papamoa)
• Green Tea (Gordonton)
• Blackcurrant (Marlborough)
• Red Seaweed (Northland)

These plant actives contribute antioxidant support, hydration and gloss while honouring local sourcing.

This is a medium-hold gel.
It forms a cast that can be scrunched out for soft, defined curls with lasting shape.

BEST FOR:
• Medium hold definition
• Frizz control
• Humidity resistance
• Wash-and-go styling
• Layering over creams
• Creating a scrunchable cast

DONNA’S PROFESSIONAL NOTES:
• This gel creates a cast. Allow hair to dry fully before scrunching out.
• Medium hold means structure without excessive rigidity — ideal for those who find strong-hold gels too firm.
• Apply to soaking wet hair for best results. Gel applied to under-saturated hair can feel tacky and may not scrunch out cleanly.
• Proper distribution is essential for consistent definition and longevity.
• If your curls need shape retention but not heavy protein reinforcement, this is a beautiful option.

KEY FEATURES:
• Medium-hold gel
• Cast-forming definition
• Frizz control
• Flexible structure
• NZ-sourced botanical blend
• Vegan
• NZ made

DIRECTIONS:
Apply after your preferred leave-in or cream.
Distribute evenly using your chosen styling method.
Scrunch gently to encourage curl formation.
Air dry or diffuse.
Once fully dry, scrunch out the cast to soften.

FULL INGREDIENT LIST:
Aqua (Water), Maltodextrin/VP Copolymer, Polysorbate 80, Linum Usitatissimum (Linseed) Seed Extract, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Salvia Hispanica (Chia) Seed Extract, Hydrolyzed Adansonia Digitata Seed (Baobab) Extract, Algae Extract (Red Seaweed Extract), Cyathea Medullaris Leaf Extract (Mamaku Extract), Camellia Sinensis Leaf Extract (Green Tea Extract), Ribes Nigrum Fruit Extract (Blackcurrant Extract), Polyquaternium-11, Fragrance, Benzyl Alcohol, Salicylic Acid, Tetrasodium EDTA, Sodium Hydroxide, Sorbic Acid, Calcium Gluconate, Sodium Benzoate, Potassium Sorbate, Gluconolactone, Linalool, Benzyl Benzoate, Benzyl Salicylate.

Interested in how specific ingredients function? Visit our Ingredient Glossary.

Made in NEW ZEALAND

At Curls Naturally, every product is selected through internationally trained, real-world curl specialist experience here in New Zealand. If you’re unsure whether your curls need medium hold or stronger structure, reach out.