Frequently Asked Questions | Curls Naturally NZ
If you can’t find what you’re looking for here, please use the Contact page to get in touch.
Are the brands you stock cruelty-free?
Yes. None of the brands stocked at Curls Naturally test on animals. Each brand maintains a publicly stated cruelty-free position. Ethical formulation and responsible manufacturing matter, and brands are selected accordingly.
Are your products vegan?
Many of the products stocked at Curls Naturally are fully vegan. Explore our Vegan and Cruelty-Free range here. Some products include ingredients such as honey or beeswax for performance and humectant properties.
Where applicable, full ingredient lists are always disclosed on product pages so you can make an informed decision based on your preferences.
How do I choose the right product for my curls?
Product selection depends less on curl “type” and more on strand width, density, damage level and desired outcome.
Fine strands respond differently from coarse strands. High-density hair behaves differently from low-density hair. Hormonal shifts and environmental exposure also influence performance.
If you’re unsure where to begin, start with the Curly Hair Care Guide, or get in touch for guidance.
Do I need to follow the Curly Girl Method?
Curls Naturally honours the core principles of the Curly Girl Method as written and embodied in the work of Lorraine Massey, my first curl educator— including sulphate-free cleansing, avoidance of certain ingredients such as drying alcohols and silicones, and choosing formulations that are botanical, water-soluble and fibre-compatible.
These principles have played an important role in reshaping how curly hair is understood and cared for, and they continue to inform the way products are curated here.
Where a product differs from traditional CGM guidelines in any way, this is clearly noted within the product description so you can make an informed choice.
As with any approach to textured hair, the most helpful results come from observing how your own strand width, density and lifestyle interact with both product and technique. The goal is always healthy, supported fibre and curls that function well in your real life.
Why does method matter as much as product?
Even high-quality formulations rely on technique to perform well. Water content, product placement, clumping, drying method and cast formation all influence outcome.
Healthy curls are supported by both thoughtful formulation and intentional handling.
Do you offer personalised advice?
Yes. While Curls Naturally is an online store, Donna also offers 25-minute Curl Consultations.
If you would like tailored guidance specific to your strand width, density or styling goals, please use the Contact page to enquire.
Do you ship throughout New Zealand?
Yes. Curls Naturally ships nationwide within New Zealand. Shipping information is available under Customer Services.
Why don’t you stock every curly hair brand available?
Curls Naturally is curated.
Every brand stocked aligns with formulation integrity, ingredient transparency, ethical standards and real-world performance on textured hair. Ours is a considered collection built through specialist training and hands-on experience.
Where can I learn more about caring for my curls?
You can explore the Curly Hair Care Guide for foundational principles and styling methods. For deeper education and broader curl conversations, visit The Curl Next Door.